If you have been involved in Internet marketing for any length of time, you have probably tried your hand at Google Adwords. Adwords is probably the most popular advertising medium on the Internet, for several reasons. Your ads can get tremendous exposure, and you can get almost instant results. Ads put online can be seen by the public in as little as five minutes.

The downside, as you may know, is that it is very easy to “lose your shirt” advertising on Google. You will encounter stiff competition for any affiliate marketing product, and Google prohibits linking your ad directly to a product page via an affiliate link.  The big gurus are making money with it, but the “little guy” often loses a lot of money on Adwords without making a dime. Of course, there are a ton of books about how to make money with Adwords, but that’s because so very few people actually are making money with Adwords.

Dean Cassady’s new book, Yahoo Cash 4 Idiots, promises to put an end to that by showing you how you can “rake in” huge amounts of cash using Yahoo! instead of Google for your pay per click (PPC) advertising. 

I decided to take a closer look.

There were four things I wanted to know about Yahoo Cash 4 Idiots:

• What’s in the package?
• Is this product fairly priced?
• Is this just another “get rich quick” ripoff?
• Can I get started quickly?

Cassady’s product is a reasonably priced combination of ebook and video that shows you exactly how you can use Yahoo! for your advertising instead of Google. It’s a little know fact that you can find PPC advertising to be a lot less expensive at sites other than Google. They’re huge, but they are not the only game in town.

What Cassady points out, however, is that there are a few unique tweaks that you can put on your Google campaigns when moving them over to Yahoo! that will let you get clicks for as little as half of what Google is charging and get a higher clickthrough rate at the same time!

Not only that, but it is much easier to use Yahoo! as an affiliate, as they don’t have the difficult requirements that Google has regarding landing pages. With Google, the only person who can use a product’s sales page as a landing page is the publisher of the product. Cassady shows how you can easily work around that when working with Yahoo!

This book is easy to follow, easy to use, and easy to put to work. In fact, you don’t even have to whip up any new ads. You can very easily adapt your Google campaigns to Dean’s methods and put them to work for you in minutes.

If you have any interest in PPC advertising at all (and who doesn’t; it’s a goldmine!) you absolutely need this book.

Charlie Essmeier
Retro Marketing

You may purchase Yahoo Cash 4 Idiots here.

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